October 10, 2026 – Hall 45 in Mainz
Agenda
All the information and times at a glance
At 10 a.m., the QTA Reisesommer 2026 kicks off in Mainz with a mix of masterclasses, top exhibitors, the live podcast “Senf aus der Touristik,”
the Young Community program, and interactive networking opportunities.
All-Inclusive Concept
Arrive, enjoy, be part of it: High-quality catering and drinks all day and evening (10 a.m.–midnight)
🕒 Check-in: starting at 9 a.m.
🕒 Official kickoff of QTA-Reisesommer: 10 a.m. | Halle 45
🕒 After-Work Bar: 5–7 p.m. | Turbinenhalle
🕒 QTA Field Representative of the Year Award: 8:00 p.m. | Halle 45
🕒 Party & Live Performance: starting at 9:00 p.m. | Halle 45
📍 Where: Halle 45, Bar 45 Auktionshaus & Turbinenhalle | Mainz
Your Program—As Unique as You
Are. Put together your own personalized trade show day from four program modules.
Program modules: 1. Travel Fair | 2. Sessions | 3. Masterclasses (Partner Workshops) | 4. Young Community*
Opening
📍 Where: Halle 45
The new Minister President of Rhineland-Palatinate, Gordon Schnieder, will officially open REISESOMMER 2026 together with Thomas Bösl, the spokesperson for the QTA. Afterward, they will take a tour of the fair to see for themselves the diversity of the tourism industry. This sends a strong signal about the importance of the industry and marks a special start to our event
📍Halle 45
1. Travel Fair
Discover the latest trends, exciting destinations, and valuable business contacts. With around 150 exhibitors, our trade show offers you the ideal platform for networking, gathering information, and finding inspiration.
📍 Where: Halle 45
Visit the more than 150 exhibitors and discover something new. You’ll find our main partners—AIDA, Australia, DER Group, Disneyland Paris, Tenerife, and Rixos—in the center of the hall.
Click here for an overview of our partners
📍Halle 45
⌛Duration: approx. 7 hours
Upon entry, you’ll receive a passport that allows you to participate in our sweepstakes. Collect stickers at our partners’ booths—for example, by having a conversation, scanning a QR code, or completing other small tasks.
Here’s how it works:
Visit our sweepstakes partners at their booths and collect stickers. Our partners will tell you how to get your sticker. You can recognize the participating partners by their color-coded booth numbers.
Every time you attend a masterclass, you’ll receive a “Joker” sticker that you can place on any sticker space. The only exceptions are the sticker spaces for our main partners: AIDA, Tourism Australia, Disneyland Paris, DERTOUR, Rixos Egypt, and Tenerife. You can only collect these stickers at the booths (required for participation).
Once your passport is well-filled, enter your contact information, detach the back page, and turn it in at the prize draw station by 3:45 p.m.
If you’re one of the lucky winners, we’ll call you between 4:00 p.m. and 4:15 p.m.
You can pick up your prize directly at the partner booth by 5:00 p.m. The grand prizes will be presented on stage in the evening.
Gaming Rules:
The Passport will only be accepted for the prize drawing if it contains a complete set of stickers from our main partners: AIDA, Tourism Australia, Disneyland Paris, DERTOUR, Rixos Egypt, and Tenerife.
Only participants who can be reached will be eligible to win. If you cannot be reached by phone when we notify you that you have won, a new winner will be drawn.
The prize must be picked up in person at the booth. If the winner is not present at the time the prize is awarded, a new winner will also be drawn.
Over 30 great prizes await you, such as hotel stays, a €1,000 flight voucher, a rental car voucher including a premium luggage trolley, an e-scooter, and many more hotel vouchers, shopping vouchers, and exclusive fam trip spots. It’s worth entering!
Grand Prizes
Tenerife: A 7-night hotel stay for 2 people, including breakfast, a rental car, and an excursion of your choice for 2 people (whale-watching tour, kayaking tour, or e-bike tour)
Disneyland Paris: 2 nights at a 4-star Disney® hotel in a Superior room, including breakfast for up to 4 people, plus 3 days of admission per person to both Disney® parks
DERTOUR: 7 nights at the Sentido Djerba Beach**** for 2 adults in a double room, all-inclusive (excluding flights and transfers)
Rixos Egypt: 5 nights at the Rixos Radamis Sharm El Sheikh
Tourism Australia: Trip to Australia, including flight and campervan
Have fun and good luck!
📍Halle 45
⌛Duration: approx. 5 hours
2. Sessions
Here you’ll find renowned industry experts, the latest trends for the future, and practical insights into the developments that will shape the travel distribution of tomorrow.
📍 Where: at the Auktionshaus—an annex across from Halle 45
⌛Duration: approx. 45 min each
Speakers: featuring our main partners—Disneyland Paris, Australia, Rixos Egypt, and many more.
A Look at the Industry—Insightful, Critical, and with a Dash of Humor
To kick things off, our main partners will take a look at the most important developments, challenges, and opportunities in the tourism industry. Look forward to clear opinions, surprising perspectives, and topics of conversation that will last all day.
📍Auktionshaus
⌛Duration: approx. 45 min
Speakers: Presidents of the DRV, VIR, BTW, ASR, and QTA associations
Stronger Together in Turbulent Times
: What Role Do Associations Play Today and in the Future? Learn how advocacy,
networking, and collaboration strengthen travel distribution, and discover the issues currently shaping the industry.
📍Auktionshaus
⌛Duration: approx. 45 min
Speaker: Dr. Wolfgang Isenberg, Günter Ihlau
New target audiences. New expectations. New opportunities.
Society is changing—and so are travelers.
Learn which trends are influencing customer behavior and how travel agencies can successfully meet the needs of future generations.
📍Auktionshaus
⌛Duration: approx. 45 min
Speaker: Adrienne Becker, Marie Stoldt
Build visibility. Delight customers. Strengthen relationships.
New Communication Channels – How to Reach Your Existing and New Customers in 2026.
📍Auktionshaus
⌛Duration: approx. 45 min
Speakers: Rainer Gnyp, Alexander Mirschel
AI or KO—The Interactive Debate
Join the Discussion, Share Your Thoughts, and Vote on the Future of the Travel Industry
📍Auktionshaus
⌛Duration: approx. 45 min
Speakers: featuring our main partners AIDA, DER Group, Tenerife, and many more
The Day’s Key Takeaways—and a Look Ahead
To wrap up, our main partners will revisit the day’s key topics,
discuss current developments, and offer their outlook on the future of the industry.
📍Auktionshaus
⌛Duration: approx. 45 min
3. Masterclasses (Partner Workshops)
Spots in the masterclasses are limited. So be sure to stop by early and secure your spot. If a masterclass or session is already full, there are plenty of other exciting program items to choose from.
Bonus: Participating in a masterclass pays off twice—because every visit is rewarded.
📍 Where: Bar 45—located right in Halle 45 and in the Auktionshaus, an annex across from Halle 45
⌛Duration: approx. 20 min each or ⏳⏳ 40 min
Speaker: Ulrike Scheffbuch
Group Travel: Traveling Together Is Best
When is traveling at its best? When you can share the experience. Admiring the Taj Mahal together, laughing about a failed attempt at haggling at the bazaar, or making plans for the next day over a drink on the rooftop terrace in the evening. That’s exactly why Studiosus, Marco Polo, and Hauser Exkursionen offer group tours—in various sizes to suit every taste. But always with friendly fellow travelers and tour guides who have stories to share. In this masterclass, you’ll learn why selling group tours is particularly profitable for travel agencies, what tips you can use when advising clients, and what new feature will delight your customers in the 2027 season.
📍Bar 45
⌛Duration: 20 min
Speaker: Nina Ruckdeschel – TUI tours, Jens Trippler – TUI Musement, Michalina Reimann – Gebeco
Diana Sachs – TUI
TUI Unlocked – The Masterclass Packed with Insider Knowledge, Trends, and Sales Opportunities
In our TUI Unlocked Masterclass, you’ll dive deep into the world of our strongest products—from exclusive hotel brands to customized tours and unique experiences. Look forward to exclusive insider insights, fresh sales ideas, and practical know-how that will immediately boost your sales performance.
📍Bar 45
⌛Duration: 40 min
Speaker: Pinar Akin
Three Brands, Different Vacation Experiences: The Paloma Hotels
Concept. Boost Revenue with Tailored Recommendations: Discover the three brands of Paloma Hotels and learn how to find the right hotel concept for every type of customer. For greater confidence in advising clients, higher conversion rates, and delighted customers.
📍Bar 45
⌛Duration: 20 min
Speakers: Katharina Port and Janka Morgenroth
30 Years of Excitement. Inspiring Together.
More inspiration, more successful consultations, more bookings: Discover how to sell small-group adventure trips more successfully in the Chamäleon Masterclass. Benefit from 30 years of experience, thoughtfully designed travel concepts, and exclusive anniversary highlights for travel agencies.
📍Bar 45
⌛Duration: 20 min
Speaker: Florian Liebl
Costa Cruises – Successfully Selling “La Bella Vita”
Experience the Mediterranean flair of Costa Cruises and learn how to position the brand as a true revenue driver using strong selling points, inspiring stories, and clear recommendations. Florian Liebl, Head of Retail Sales Germany, will show you how to leverage the diversity of the fleet, attractive itineraries, and current trends to conduct successful sales consultations. Deepen your knowledge of Costa, inspire customers with fresh ideas, and use La Bella Vita as a powerful tool to boost sales and ensure successful customer interactions.
📍Bar 45
⌛Duration: 20 min
Time for conversations and making new connections. Take this opportunity to exchange ideas with colleagues, discuss concepts, and build valuable connections.
📍Bar 45
Speakers: Michael Flender and Oliver Krone
AIDA, with a twist
. More shared moments that last. More new experiences that inspire. More AIDA than ever before—from family programs to AIDA Evolution to offerings for every target group.
Everything you need to delight your customers!
📍Auktionshaus
⌛Duration: 20 min
Speaker: Nina Fleischmann Torosyan
A New Perspective on JA
Every destination tells its own story. Discover the diversity of the JA Resorts & Hotels Collection and learn what makes each destination unique—far beyond what meets the eye.
📍Bar 45
⌛Duration: 20 min
Speaker: Matthias Hoß
Inside DERTOUR: Your Guide to Customers, Topics & Trends
Dive into the world of DERTOUR and discover what’s really driving the upcoming season: you’ll gain valuable insights into the latest travel trends, get the latest sales news from DERTOUR, and develop an even deeper understanding of your customers’ wishes and expectations. Discover the most exciting highlights for the winter season and learn how to incorporate them strategically into your consultations to spark genuine enthusiasm. Concise, inspiring, and full of fresh ideas—so you can stay on the right track in sales and win over your customers for the long term.
📍Auction House
⌛Duration: 20 min
Speakers: Christian Weiss and Stefan Kuhl
Expeditions for a New Generation of Explorers
: With HX Expedition, from the polar regions to the world’s most remote destinations—
learn about the opportunities in a growing premium segment and discover extraordinary travel experiences for discerning customers.
📍Bar 45
⌛Duration: 20 min
Speaker: Martin Pohl (NBCT) & Laura Müller (Ameropa)
8 Million Reasons to Visit the Netherlands
The Netherlands has so much more to offer than just Amsterdam, the coast, and Keukenhof: Join us in discovering the “Slowlands”—surprising landscapes, diverse bike trails, and authentic travel experiences off the beaten path. Learn which travel trends are shaping demand, which regions are gaining prominence, and which target groups are enthusiastic about slow travel. Together with Ameropa, we’ll introduce new cycling tours and alternative routes and show you how to successfully market the Netherlands using fresh selling points. Look forward to the latest market insights, specific product and travel tips, and new ideas for your consultations—so you can present the Netherlands to your clients from a whole new perspective.
📍Bar 45
⌛Duration: 20 min
Speakers: Sarah Hartmann-Kruse (HLC) / Madlon Kalvelage (MS)
Stronger Together. One company—two brands.
Discover the highlights of the fleet, exciting new products, and current sales promotions.
📍Bar 45
⌛Duration: 20 min
Speaker: Anna Schwingenschlögl and Patrick Weitzer
Off-the-shelf cruises—not with us
More ocean—more profit—more possibilities
We’ll show you how to stand out from your competitors in cruise sales. With exclusive offers, you’ll find the right deal for every customer and set yourself apart. This is the future of cruise sales..
📍Bar 45
⌛Duration: 20 min
Speaker: Katharina von Bremen
Las Vegas never ceases to amaze.
As the Entertainment Capital of the World—and long recognized as the Greatest Arena on Earth—the city captivates visitors with spectacular shows, exceptional cuisine, exclusive shopping, and a constant stream of new attractions. From the glamorous Strip to the urban charm of Downtown Las Vegas with the legendary Fremont Street Experience, there’s something new to discover around every corner. At the same time, Las Vegas is the ideal starting point for excursions to natural wonders such as the Grand Canyon or the Hoover Dam. Whether it’s a romantic getaway, a culinary journey of discovery, or an adventure in the desert—Las Vegas combines world-class entertainment with unique experiences and offers the perfect blend of action, indulgence, and nature.
📍Bar 45
⌛Duration: 20 min
4. Young Community U30
Here you’ll find a hands-on, interactive, and forward-looking program focused on the tourism industry
*Advance registration is required to participate in the program
📍Where: Turbinenhalle — an annex across from Halle 45
Please note that you have your own check-in. It is marked on site.
Meet the Partners:
Seven in one go. 7 partners, 7 ideas, and even more inspiration. The Young Community partners are waiting for you. Stop by, ask your questions, and make new connections.
Our partners: ERGO, Rixos, HX Expeditions, Allianz, AIDA, Deutsche Bahn
📍Outside Halle 45 / Turbinenhalle
Speakers: Simone Kohl & Anna Saathop
Interactive Workshop
Not all networking is the same. Which type are you?
Networking can take many different forms: lively, strategic, connecting, or in-depth. In this interactive workshop, you’ll find out what kind of networker you are, discover your strengths, and get hands-on practice in connecting with others more easily, confidently, and authentically.
No lecture—just movement, interaction, and plenty of opportunities to meet new people. And you’ll take your personal networking style right with you into the summer travel season.
📍Turbinenhalle
⌛Duration: approx. 80 min
Speakers: Dr. Janine Maier & Dr. Stefan Mang
“Changing Demands on the Travel Industry: Travel, Work, and Entrepreneurship from the Perspective of
Generations Y and Z”
📍Turbinenhalle
⌛Duration: 10 minutes
Speaker: Coming soon
📍Turbinenhalle
⌛Duration: 10 minutes
Coming soon
📍Turbinenhalle
⌛Duration: 10 minutes
Independent trade show exploration in a rally format
📍Halle 45
📍Turbinenhalle
⌛Duration: 30 minutes
Transition into the evening—see agenda
Note: Times and content are subject to change.
