Agenda

All the information and times at a glance

At 10 a.m., the QTA Reisesommer 2026 kicks off in Mainz with a mix of masterclasses, top exhibitors, the live podcast “Senf aus der Touristik,”
the Young Community program, and interactive networking opportunities.

All-Inclusive Concept 
Arrive, enjoy, be part of it: High-quality catering and drinks all day and evening (10 a.m.–midnight)

🕒 Check-in: starting at 9 a.m.
🕒 Official kickoff of QTA-Reisesommer: 10 a.m. | Halle 45
🕒 After-Work Bar: 5–7 p.m. | Turbinenhalle
🕒 QTA Field Representative of the Year Award: 8:00 p.m. | Halle 45
🕒 Party & Live Performance: starting at 9:00 p.m. | Halle 45

📍 Where: Halle 45, Bar 45 Auktionshaus & Turbinenhalle | Mainz

Your Program—As Unique as You
Are. Put together your own personalized trade show day from four program modules.
Program modules: 1. Travel Fair | 2. Sessions | 3. Masterclasses (Partner Workshops) | 4. Young Community*

Opening

📍 Where: Halle 45

🕒Uhrzeit: 10:00 a.m. – Official kickoff of QTA-Reisesommer

The new Minister President of Rhineland-Palatinate, Gordon Schnieder, will officially open REISESOMMER 2026 together with Thomas Bösl, the spokesperson for the QTA. Afterward, they will take a tour of the fair to see for themselves the diversity of the tourism industry. This sends a strong signal about the importance of the industry and marks a special start to our event

📍Halle 45

1. Travel Fair

Discover the latest trends, exciting destinations, and valuable business contacts. With around 150 exhibitors, our trade show offers you the ideal platform for networking, gathering information, and finding inspiration.

📍 Where: Halle 45

🕒Time: 10:00 a.m. – 5:00 p.m. – Travel Fair

Visit the more than 150 exhibitors and discover something new. You’ll find our main partners—AIDA, Australia, DER Group, Disneyland Paris, Tenerife, and Rixos—in the center of the hall.

Click here for an overview of our partners

📍Halle 45
⌛Duration: approx. 7 hours

🕒Time: 10:00 a.m. – 3:00 p.m. – “Passport Challenge” Contest at the Travel Fair

Upon entry, you’ll receive a passport that allows you to participate in our contest. Collect stickers at our partners’ booths—for example, by striking up a conversation, scanning a QR code, or completing other small tasks.

If you attend a masterclass, you’ll also receive a “Joker” sticker that you can use however you like.

Once you’ve filled out your passport completely, turn it in at the contest booth between 2:00 p.m. and 3:30 p.m. and get a chance to win great prizes such as trips, gift certificates, and other items.

The winners will be notified between 3:30 p.m. and 4:00 p.m. and can then pick up their prizes directly from the partners. 🍀✈️

📍Halle 45
⌛Duration: approx. 5 hours

2. Sessions

Here you’ll find renowned industry experts, the latest trends for the future, and practical insights into the developments that will shape the travel distribution of tomorrow.

📍 Where: at the Auktionshaus—an annex across from Halle 45
⌛Duration: approx. 45 min each

🕒Time: 11:00 a.m. – 11:45 a.m. – Mustard from the Tourism Department I – Live Podcast

Speakers: featuring our main partners—Disneyland Paris, Australia, Rixos Egypt, and many more.

A Look at the Industry—Insightful, Critical, and with a Dash of Humor
To kick things off, our main partners will take a look at the most important developments, challenges, and opportunities in the tourism industry. Look forward to clear opinions, surprising perspectives, and topics of conversation that will last all day.

📍Auktionshaus
⌛Duration: approx. 45 min

🕒Time: 11:50 a.m.–12:35 p.m. – QTA Session I: Associations as Shapers of the Future

Speakers: Presidents of the DRV, VIR, BTW, ASR, and QTA associations

Stronger Together in Turbulent Times
: What Role Do Associations Play Today and in the Future? Learn how advocacy,
networking, and collaboration strengthen travel distribution, and discover the issues currently shaping the industry.

📍Auktionshaus
⌛Duration: approx. 45 min

🕒Time: 12:40 p.m. – 1:25 p.m. – QTA Session II: Demographic Change

Speaker: Dr. Wolfgang Isenberg

New target audiences. New expectations. New opportunities.
Society is changing—and so are travelers.
Learn which trends are influencing customer behavior and how travel agencies can successfully meet the needs of future generations.

📍Auktionshaus
⌛Duration: approx. 45 min

🕒Time: 2:30–3:15 p.m. — Modern Customer Communication powered by Webnetz

Speaker: Adrienne Becker, Marie Stoldt

Build visibility. Delight customers. Strengthen relationships.
New Communication Channels – How to Reach Your Existing and New Customers in 2026.

📍Auktionshaus
⌛Duration: approx. 45 min

🕒Time: 3:20 p.m. – 4:00 p.m. – QTA Session III: Artificial Intelligence

Speakers: Rainer Gnyp, Alexander Mirschel

AI or KO—The Interactive Debate
Join the Discussion, Share Your Thoughts, and Vote on the Future of the Travel Industry

📍Auktionshaus
⌛Duration: approx. 45 min

🕒Time: 4:05–4:45 p.m. — Senf aus der Touristik II — Live Podcast

Speakers: featuring our main partners AIDA, DER Group, Tenerife, and many more

The Day’s Key Takeaways—and a Look Ahead
To wrap up, our main partners will revisit the day’s key topics,
discuss current developments, and offer their outlook on the future of the industry.

📍Auktionshaus
⌛Duration: approx. 45 min

3. Masterclasses (Partner Workshops)

Spots in the masterclasses are limited. So be sure to stop by early and secure your spot. If a masterclass or session is already full, there are plenty of other exciting program items to choose from.

Bonus: Participating in a masterclass pays off twice—because every visit is rewarded.

📍 Where: Bar 45—located right in Halle 45 and in the Auktionshaus, an annex across from Halle 45
⌛Duration: approx. 20 min each or ⏳⏳ 40 min

🕒Time: 11:00 a.m. – 11:20 a.m. – Studiosus

Speaker: Ulrike Scheffbuch

Group Travel: Traveling Together Is Best
When is traveling at its best? When you can share the experience. Admiring the Taj Mahal together, laughing about a failed attempt at haggling at the bazaar, or making plans for the next day over a drink on the rooftop terrace in the evening. That’s exactly why Studiosus, Marco Polo, and Hauser Exkursionen offer group tours—in various sizes to suit every taste. But always with friendly fellow travelers and tour guides who have stories to share. In this masterclass, you’ll learn why selling group tours is particularly profitable for travel agencies, what tips you can use when advising clients, and what new feature will delight your customers in the 2027 season.

📍Bar 45
⌛Duration: 20 min

🕒Time: 11:25 a.m. – 12:05 p.m. – TUI ⏳⏳

Speaker:

TUI Unlocked – The Masterclass Packed with Insider Knowledge, Trends, and Sales Opportunities
In our TUI Unlocked Masterclass, you’ll dive deep into the world of our strongest products—from exclusive hotel brands to customized tours and unique experiences. Look forward to exclusive insider insights, fresh sales ideas, and practical know-how that will immediately boost your sales performance.

📍Bar 45
⌛Duration: 40 min

🕒Time: 12:10 p.m. – 12:30 p.m. – Paloma Hotels

Speaker: Pinar Akin

Three Brands, Different Vacation Experiences: The Paloma Hotels
Concept. Boost Revenue with Tailored Recommendations: Discover the three brands of Paloma Hotels and learn how to find the right hotel concept for every type of customer. For greater confidence in advising clients, higher conversion rates, and delighted customers.

📍Bar 45
⌛Duration: 20 min

🕒Time: 12:35 p.m. – 12:55 p.m. – Chameleon

Speakers: Katharina Port and Janka Morgenroth

30 Years of Excitement. Inspiring Together.
More inspiration, more successful consultations, more bookings: Discover how to sell small-group adventure trips more successfully in the Chamäleon Masterclass. Benefit from 30 years of experience, thoughtfully designed travel concepts, and exclusive anniversary highlights for travel agencies.

📍Bar 45
⌛Duration: 20 min

🕒Time: 1:00 p.m. – 2:00 p.m. – Networking & Discussion

Time for conversations and making new connections. Take this opportunity to exchange ideas with colleagues, discuss concepts, and build valuable connections.

📍Bar 45

🕒Time: 1:30 p.m. – 1:50 p.m. – AIDA 📍Auktionshaus

Speakers: Michael Flender and Oliver Krone

AIDA, with a twist
. More shared moments that last. More new experiences that inspire. More AIDA than ever before—from family programs to AIDA Evolution to offerings for every target group.
Everything you need to delight your customers!

📍Auktionshaus
⌛Duration: 20 min

🕒Time: 2:00 p.m. – 2:20 p.m. – Partner: Coming soon

Speaker:

Coming Soon
You’ll find information about the masterclass here soon

📍Bar 45
⌛Duration: 20 min

🕒Time: 2:00 p.m. – 2:20 p.m. – DERTOUR Group 📍Auktionshaus

Speaker: Matthias Hoß

Inside DERTOUR: Your Guide to Customers, Topics & Trends
Dive into the world of DERTOUR and discover what’s really driving the upcoming season: you’ll gain valuable insights into the latest travel trends, get the latest sales news from DERTOUR, and develop an even deeper understanding of your customers’ wishes and expectations. Discover the most exciting highlights for the winter season and learn how to incorporate them strategically into your consultations to spark genuine enthusiasm. Concise, inspiring, and full of fresh ideas—so you can stay on the right track in sales and win over your customers for the long term.

📍Auction House
⌛Duration: 20 min

🕒Time: 2:25 p.m. – 2:45 p.m. – HX Expeditions

Speakers: Christian Weiss and Stefan Kuhl

Expeditions for a New Generation of Explorers
: With HX Expedition, from the polar regions to the world’s most remote destinations—
learn about the opportunities in a growing premium segment and discover extraordinary travel experiences for discerning customers.

📍Bar 45
⌛Duration: 20 min

🕒Time: 2:50–3:10 p.m. – Partner: Coming soon

Speaker:

Coming soon
You’ll find information about the masterclass here soon

📍Bar 45
⌛Duration: 20 min

🕒Time: 3:15 p.m. – 3:35 p.m. – Mein Schiff & Hapag Lloyd Cruises

Speakers: Sarah Hartmann-Kruse (HLC) / Madlon Kalvelage (MS)

Stronger Together. One company—two brands.
Discover the highlights of the fleet, exciting new products, and current sales promotions.

📍Bar 45
⌛Duration: 20 min

🕒Time: 3:40 p.m. – 4:00 p.m. – My Cruise

Speaker:

Cruise Expertise: Sales Know-How, Trends, and Sales Opportunities
Get valuable tips on consulting, target audiences, and current developments in the booming cruise market.

📍Bar 45
⌛Duration: 20 min

🕒Time: 4:05–4:25 p.m. – Partner Coming soon

Speaker:

Coming Soon
You’ll find information about the masterclass here soon

📍Bar 45
⌛Duration: 20 min

4. Young Community U30

Here you’ll find a hands-on, interactive, and forward-looking program focused on the tourism industry

*Advance registration is required to participate in the program

📍Where: Turbinenhalle — an annex across from Halle 45

🕒Time: 9:00 a.m. – Welcome & Check-In

Please note that you have your own check-in. It is marked on site.

Meet the Partners:
Seven in one go. 7 partners, 7 ideas, and even more inspiration. The Young Community partners are waiting for you. Stop by, ask your questions, and make new connections.
Our partners: ERGO, Rixos, HX Expeditions, Allianz, AIDA, Deutsche Bahn

📍Outside Halle 45 / Turbinenhalle

🕒Time: 9:45 a.m. – “Find Your Networking Style” Workshop

Speakers: Simone Kohl & Anna Saathop

Interactive Workshop

📍Turbinenhalle
⌛Duration: approx. 80 min

🕒Time: 11:15 a.m. – Keynote presentation by CENTOURIS

Speakers: Dr. Janine Maier & Dr. Stefan Mang

“Changing Demands on the Travel Industry: Travel, Work, and Entrepreneurship from the Perspective of
Generations Y and Z”

📍Turbinenhalle
⌛Duration: 10 minutes